Our original transactional emails for khpet.com were dull and lifeless. They got the job done but did not convey the bright, fun attitude of our site. People love their pets and we wanted to put a smile on their faces and make them love us too with these new emails.
Preparation Tips for Senior Girls Photo Sessions
This blog post from Ten18 Photography serves dual purposes. It helps senior high school seniors prepare for our photo session together. But more importantly, it indirectly markets my business by showcasing my experience and expertise.
Senior Portrait Product Guide
I designed this senior portrait guide in Adobe InDesign. Its goals are to familiarize clients with products, reaffirm the quality of Ten18 Photography products, prepare them for a large investment in photos, and encourage them to order additional photos for family members.
Product Questions & Answers
Customers were asking the same questions repeatedly. To reduce employee workload and aid customers, I created a Q&A section for each product. Now site visitors can find answers to common questions and submit a new question if needed. This shows we care and improves our conversion rate.
First Purchase Email Welcome Series
Through collaboration with our graphic designer, I created an automated email message to welcome new customers. Now, seven days after making their first purchase at khpet.com, customers automatically receive a beautiful thank you email with an incentive for a follow up purchase.
Creative Development & Management of K&H Retail Site
For two and a half months, I worked tirelessly with our graphic designer to overhaul the appearance of the khpet.com ecommerce site. In the end, we wound up with a site that fits our image and is appreciated by customers.
Khpet.com On-Site SEO
When we launched our ecommerce website in late 2013, it was buried deep in Google's listings. While we still have work to do, on-page optimization of title tags, headings, descriptions, and more has dramatically improved our rankings for targeted keyword searches.