Resumé
11 Years of Experience
Experience
2023 - Current
Senior Client Experience Associate
- Manage customer relationships for a portfolio of 20 key accounts, employing strong customer success skills to facilitate custom development within SOPs
- Collaborate daily with cross-functional teams to identify customer requirements, manage deadlines, and enhance communication with technical writing
- Apply instructional design principles to create efficient RubyLaw Live training programs which increased team productivity
- Utilize exceptional project management abilities to deliver software products on time while showing keen attention to customer communication needs
2021 - 2023
Technology Director
- Led two direct reports engaged in the development and launch of websites aligned with the needs of each client, coaching and showcasing an ability to lead
- Leveraged expertise in project implementation services to streamline processes and enhance efficiency of launch plans for seamless implementation
- Deployed integration with PandaDoc and HubSpot Sales Hub to reduce contract formation time and improve complex sales process efficiency by 30%
- Applied exceptional problem-solving skills to address and resolve employee concerns during onboarding, improving overall satisfaction rates
2017 - 2021
Digital Marketing Director
- Migrated the marketing team to HubSpot and served as Senior CRM Manager, utilizing training skills to help team members attain mastery of technical aspects
- Led a digital marketing team of 3 people with KPIs centered around lead generation, digital advertising, copywriting, email marketing, content marketing, and other strategic initiatives.
- Demonstrated expertise to develop processes that boosted inbound sales leads by 30% and helped build rapport across team
- Exercised accountability for design, layout, SEO, email marketing, and creative visuals for a site that had over 80,000 monthly visitors and 40,000 email subscribers
2016 - 2017
Digital Marketing Manager
- Recruited to design a mobile app, contributing to the design of layouts while developing Facebook and email marketing campaigns to reach more than 17 million monthly users. Acquired over 100,000 qualified email leads through demand generation campaigns.
2013 - 2016
E-Commerce & Web Content Manager
- Designed and launched an e-Commerce website using Magento that produced over $500,000 in sales and earned the Google Trusted Store certification. Improved the customer experience while lowering customer support calls by 50% via a site Q&A system.
Skills
Client Management
Team Leadership
Problem Solving
Digital Solutions
Lead Generation
Paid & Organic Social Media
Email Marketing
Marketing Funnel Optimization
Content Marketing
Ecommerce
Education
2023
CXL Institute
HubSpot Certifications
Earned HubSpot certifications for Marketing Hub, Sales Hub, Service Hub, Email Marketing, Reporting
2020
CXL Institute
Digital Analytics Training
Earned certification for demonstrated knowledge of Google Analytics and Google Tag Manager.
2008
Rocky Mountain School of Photography
Professional Photography Training
Professionally trained in photography, Adobe Photoshop, and Adobe Photoshop Lightroom.
2007
Spain’s Ministry of Education, Culture and Sport
DELE Spanish Diploma
Earned certifying degree of competence and mastery of the Spanish language.
2000 - 2004
Oral Roberts University
Bachelor of Arts in Theology
Graduated with Summa Cum Laude honors and wrote senior paper of the year for the department.
Technology Skills
HubSpot
Google Analytics & Tag Manager
WordPress
Magento, Shopify
Facebook Ads Manager
HTML, CSS
Adobe Photoshop
Coschedule Marketing Calendar
Asana
Additional Info
- Languages: English (native); Spanish (advanced)
- Volunteer English teacher to impoverished children in Buenos Aires, Argentina
- Interests: Backpacking, photography, travel, baseball, golf, computers & technology
- Public speaking engagements: Martin Luther King Jr. speech competition, Fargo South High School guest presenter